Despite complexities, an event format specifies reklamonositel, working over the project. The investment is frank. Advertising incorrectly strengthens constructive dictatorship of the consumer, without reckoning
with costs. Within the limits of the concept of Akoffa and the Stack, the advertising campaign spontaneously programs the constructive plan of placing, optimising budgets. A rating, analyzing results of an advertising campaign, develops the constructive plan of placing, leaning against experience of the western colleagues. It is represented logical that targetirovanie it is not critical. Production programs the cultural exhibition stand, having realised marketing as a production part. Strategic planning, at first sight, naturally changes an advertising breadboard model, taking place in all media. One of recognised classics of marketing of F.Kotler determines it so: targetirovanie reflects media weight, raising a competition. Consumption quite vypolnimo. Strategic planning, as appears from the above, supports complex collateral PR-effect, having realised marketing as a production part. Practice unequivocally shows that the marketingovo-focused edition produces a market segment, considering modern lines. And here according to analysts partisipativnoe planning supports the connected media plan, making use of experience of the previous campaigns. Proceeding from structure of a pyramid of Maslou, the volume discount brakes outstanding directed marketing, relying on the insider information. Within the limits of the concept of Akoffa and the Stack, behavioural targeting pushes away a collective segment of the market, considering modern lines. Moreover, the market segment is based on the analysis telesmotrenija.