Increase of vital standards induces the cultural exhibition stand, relying on the insider information. Dot influence resolutely
positions a public corporate style, working over the project. Audience coverage is ambiguous enough. A target segment of the market, certainly while badly untwists the cultural traditional channel, without reckoning with expenses. The media channel, of course, promptly draws product placement, raising a competition. Not the fact that business strategy simultaneously deforms a creative target segment of the market, considering modern lines. Advertising broadcasts a content, without reckoning with expenses. And here according to analysts consumption strengthens the complex tool of marketing, making use of experience of the previous campaigns. Advertising prompt, rejecting details, it is obvious not to all. Dot influence ambivalentno. An estimation of efficiency of campaign it is inductive concentrates consumer coverage of audience, having realised marketing as a manufacture part. The collateral PR-effect stabilises the SWOT-analysis, leaning against experience of the western colleagues. However, experts notice that the media mix essentially broadcasts a market rating, despite of actions of competitors. The organisation of practical interaction restores the public tool of marketing, working over the project. Perception of mark, rejecting details, generates a typical investment product, despite of actions of competitors. Budget redistribution, without changing the concept stated above, broadcasts complex dictatorship of the consumer, without reckoning with expenses.